by Clientis Fairy
January 15, 2025

Why You Don’t Need an Elevator Pitch

This "Quick Insight" explains how to engage with prospects on the fly without using a canned elevator pitch.
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by Clientis Fairy
January 7, 2025

How to Define Yourself in the Marketplace

Corporate or personal branding is necessary to define yourself to a target market and position yourself […]
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by Clientis Fairy
January 1, 2025

How to Identify Leads

A lead is a person with the budget, need, and authority to buy from you during […]
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by Clientis Fairy
December 31, 2024

How to Qualify Leads

Lead qualification is the process of determining whether a prospect has the demand, budget, and authority […]
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by Clientis Fairy
December 31, 2024

How to Shorten the Sales Cycle

In Sales, especially the sale of professional services, we always hear that it takes years of […]
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by Clientis Fairy
December 31, 2024

Death, Taxes and Sales

There is a trend away from using the term sales. We find the term unsavory. So, […]
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by Clientis Fairy
December 22, 2024

Why You Shouldn’t Ask for Business

If the best closing tactic is to allow your prospect to close themselves, then naturally that […]
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by Clientis Fairy
December 22, 2024

How to Create a Business Development Budget

Part of developing a business development strategy is setting aside the budget to carry it out.  […]
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