Course 200: Beginner's Guide to Rainmaking, The

This course is a comprehensive introduction to business development. It covers an experienced associate’s role in both client development and pursuing new logos. Skills gained include personal branding, lead generation, lead qualification, relationship-building, opportunity spotting, working with sales technologies, leading a sales consultation with a prospective buyer, understanding buyer motives and emotional triggers, the origins of common objections raised by prospects and how to overcome them, and how to earn renewals, referrals and references from clients you serve.

Upon completion of the course you will have all the materials, tools, and knowledge necessary to build a book of business within your firm's client profile. This course is often followed by Course 410 – Precision Hunting: How to Land New Logos which delves deeper into new business development.

Like all Clientis learners, enrollees in this course have access to (i) the Clientis Business Plan Dashboard where you can create, edit, and even export your annual business development plan and (ii) the Clientis Knowledge Base containing written guidance on all aspects of business development.