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Course 200: Beginner's Guide to Rainmaking, The

Identify 15 actual prospects within your firm's client profile and connect with them

Spot service opportunities on the clients you help service

How to identify and adjust to the emotional triggers that drive buyer behavior

22h 30m
50

Course 210: Business Development Technology 2025

Discover business development AI Platforms and their capabilities

Watch our demo to learn CRM functionality

Learn how to limit exposure to liability for GenAI mistakes

3h 30m
7

Course 220: Lawyer's Guide to Rainmaking, The

Identify 15 actual prospects within your firm's client profile and connect with them

Spot service opportunities on the clients you help service

Learn to identify and adjust to the emotional triggers that drive buyer behavior

24h
52

Course 230: Business Development Strategy

Create a marketing strategy that distinguishes your firm from its competitors and resonates with your firm's ideal client

Develop talking points to get your top producers to support change

Create a roll-out timeline and project management to-do list

6h
14

Course 300: The Connector's Guide to Business Development

Learn to be an ambassador for the firm within a market

Synthesize data about the firm and its SMEs into talking points for use in interactions with prospective buyers

Use technology for research and for relationship management

8h
12

Course 400: Client Development for SMEs

Learn how to navigate corporate politics and manage personalities while expanding your footprint within a client organization

Now what? Learn what to do when your buyer leaves or retires

Learn how to be an effective reference for cross-selling purposes

8h
12

Course 410: Precision Hunting—How to Land New Logos

Learn procurement from both the provider's and the buyer's side to align your process with that of the buyer

Learn techniques to get your foot in the door of a prospective client that has an incumbent provider

8h
12

Government and Corporate Contracting in the Trump Era

Learn what is different about the contracting process in the Trump Era

Learn how to prevent your proposal from being rejected by AI

Learn how to identify inclusive companies and make them comfortable working with your business

8h
15

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