by Clientis Fairy
May 27, 2025

You’re Certified, Now What?

What to Do After Your Business Becomes Certified Getting certified as a DBE, MBE, WBE, or […]
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by Clientis Fairy
January 1, 2025

How to Identify Leads

A lead is a person with the budget, need, and authority to buy from you during […]
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by Clientis Fairy
December 5, 2024

How to Get and Use Referrals

This is another article in our Mood Setters series, where we teach you how to get […]
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by Clientis Fairy
December 2, 2024

How to Build a Personal Brand

People are receptive to people they know. One way to get known is by building a […]
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by Clientis Fairy
November 15, 2024

How to Personalize Your Marketing

The trend in business development is toward impersonal, online-only engagement. It’s cheaper and easier to scale. […]
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by Clientis Fairy
November 13, 2024

How to Balance Client Service and Business Development

Subject matter experts, even those with dedicated in-house business development teams, must engage with buyers to […]
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by Clientis Fairy
November 13, 2024

How to Avoid Limbo In Sales

In new business development, the aim is to advance to the next stage in the prospect’s […]
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