3 Steps to Build a Personal Brand

People are receptive to people they know. One way to get known is by building a personal brand. 

HOW TO BUILD A PERSONAL BRAND

Building a brand may sound overwhelming, but it merely entails deciding how you want to be viewed by your client profile and then consistently presenting yourself in that fashion. If you unpack that statement, you’ll notice that there are 3 components of personal branding:

1. identify your ideal client,
2. determine how to resonate with them, and
3. consistently present yourself in a way that’s consistent with that image.

IDEAL CLIENT

There should be an ideal client you represent or wish to represent. Let’s take small regulated businesses as an example of an ideal client.

APPROPRIATE BRAND

How you resonate with your client profile is your brand. What do we know about small regulated companies? Their owners and operators are reticent about engaging with the government and they lack the internal resources to devote to compliance, enforcement of their rights, and promotion of their interests to lawmakers and rule makers. With that in mind, the brand could be “RegulatorGuards” and a good slogan might be “Leveling the Regulatory Playing Field for Small Business”

BE VISIBLE & CONSISTENT

Next, conduct yourself like the regulator guard. Advocate for rule and law changes. Improve your clients’ compliance level and point out the improvements to regulators; give media interviews that favor your clients. Promote your work to your client profile in forums in which they are present and consuming the content. 

THE OUTCOME

You’ll have a recognized brand within 12 months. The recognized brand will attract many incoming service opportunities. Further, your calls will be taken and returned within your industry. So one way to set the mood is to become a brand.

Note: This is an article from our series of articles on how to get your prospect in the mood to be receptive to you. Enter the search term “mood setters” to read all articles in the series.